Aberystwyth University was one of the first UK universities to establish an office of Development and Alumni Relations in the late 80’s.  When its first Director left the University in 2008 to take up another position, the Vice Chancellor asked Brakeley to carry out a Review of the function and advise on the potential for future development.

The Brakeley Review suggested that there was scope for a more ambitious approach to Development on the part of the University and recommended additional investment in staff and the preparation of a plan for a Campaign.  Brakeley provided the services of an Interim Development Director for twelve months to prepare the ground for a sustainable development function within the University.

During that period staff were recruited, and an outline Case for Support was drafted and tested on an external audience of (mainly) alumni in the business world.  The ensuing report of this Study suggested that a campaign for a specific academic project in an area of excellence would be most likely to stimulate corporate and individual major gift support.  This advice has been accepted by the University and planning is proceeding.

The University has loyal and enthusiastic alumni and the Alumni Relations programme has been strengthened over the last year.   On Brakeley’s advice, the University is also planning to relaunch its Annual Giving Programme.

“Brakeley has given us confidence to invest more heavily in Development and Alumni Relations and project our academic strengths.  They have helped us put the essential building blocks in place and given us the ability to move forward with what I believe will be a sustainable activity” 

Noel Lloyd, Vice Chancellor; July 2009