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Georgia Institute of Technology, Georgia, USA
In December 2000, Georgia Tech concluded what began as a $300 million campaign with a final total in excess of $700 million. During the campaign, only a handful of the 46,000 gifts were received from overseas, with the bulk from the United States. The Institute has numerous international outreach activities, notably in France, and for decades has attracted 7% of its undergraduate students and 50% of its graduate students from overseas. Georgia Tech asked Brakeley to review its potential for overseas fundraising by first conducting an internal review of its international connections. This was followed by an external study involving interviews with alumni and corporations on three continents. From this study, recommendations have been made for a strategy for international fundraising.
"Brakeley convinced us not only that international fundraising was worth the investment, but also provided us with a road map for implementation within the context of a more strategic plan for international outreach."
Barrett H. Carson, Vice President for Development
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