GUNNEL VIDÉN

Writer, Sweden

Gunnel E. Vidén has worked with Brakeley Ltd since 2002. She is co-founder and president of Plan Sju AB, a marketing communications firm based in Luleå, Sweden. The company’s client base includes a wide range of businesses, government agencies and nonprofit organisations throughout the country. Ms. Viden has a unique ability to analyse and structure massive, complicated subject matters, finding the most effective way to communicate the essence of a message. Ms. Vidén’s expertise includes developing tactics and materials to inform and shape public opinion. Her company delivers strong, creative marketing strategies and products.