JOANNA TONG

Senior Consultant, UK

Joanna joined Brakeley in January 2008. Prior to this, she was Director of Development and Marketing of Performances Birmingham, an independent trust that manages Symphony Hall and Town Hall (reopened after £35M restoration) inBirmingham. Joanna first obtained her consulting experience in major gift fundraising from late Dr Henry Drucker back to the year 2000. She provides strategic advice and a pragmatic approach for CEO, Development Committee and senior management team in defining the case for support, donor cultivation and recognition programme and database management. Using a holistic approach, Joanna also helps clients strengthen inter-departmental collaboration and improve internal and external communications for development activities.

Throughout her career, Joanna held many senior management positions in varied sectors. She was Director the Chinese Arts Centre and Director of Artrage Intercultural Training Agency. In addition to the arts and cultural sector, her experience includes regeneration, social enterprise and economic development. She has been particularly successful in making a positive impact in the areas of leadership development, organisational change and team building for varied organisations. In recognition of her contribution, she won the North West Women’s Achievement Award.

Joanna was a board member of the Prince’s Trust,Stafford. Currently she chairs the Arts and Development Forum of Arts and Business,West Midlands. She is also Fellow of the Royal Society for the encouragement of Arts, Manufactures & Commerce (RSA). Her previous clients include: the Cancer Research Campaign, the Commonwealth Institute, Barnardo’sDublin,University ofUlster, Welsh National Opera and Opera North.