Brakeley - Fundraising & Management Consultants

EVENT

Crisis or Opportunity? Fundraising in a Recession

Conference organised by Brakeley and the European Association for Planned Giving

Tuesday 9 December 2008

9:00 - 13:00

hosted by Punter Southall Financial Management

at 126 Jermyn Street, London SW1 4UJ

How will the current economic crisis impact philanthropic giving?

The current economic situation is causing widespread concern among fundraising organizations.

How serious is the threat to charities and other organizations that depend on fundraising?
What can be learnt from previous recessions?
Should it be “business as usual” or do we need new and creative strategies to cope?

This is a seminar that will seek to dispel doom and gloom and encourage hope and confidence by seeking practical solutions to the challenges posed by the current economic downturn.

Time	Session Topic
9:00 – 9:15	Registration
9:15 – 9.45	A survey of charitable giving trends and fundraising experiences from previous recessions and downturns Vanessa Bowcock – Senior Consultant, Brakeley Vanessa Bowcock has over eleven years experience of Major Gift fundraising and Individual giving with organisations such as the Labour Party and the Royal Academy of Arts as well as various other UK arts and welfare and development organisations.
9.45 – 10.45	Considering the impact of the current ‘crisis’: How will the downturn affect the following? - Small Donors Alan Clayton, Managing Director, The Good Agency. Alan is Managing Director of the voluntary sector division at The Good Agency, the marketing and communications agency for 'good causes'. Alan is a challenging and exciting thinker, writer and international speaker on fundraising trends, management and innovations. He has worked on strategy and creative with over 100 clients in the UK and overseas, won a basketful of awards and was in the top ten in Professional Fundraising's "Most Influential People in Fundraising in Fundraising" 2008. - Major Donors John Kelly, President, Brakeley John Kelly provides consultancy services to clients throughout Europe, the USA, and Asia. Over the past thirty years he has been a pioneer in successfully introducing American fundraising methodology to European and Asian non profit organisations. His company, Brakeley, was originally an American company and was founded in 1919. - Philanthropists Alec Reed, Philanthropist Alec Reed is an entrepreneur, best known for the recruitment company that bears his name, and is a rare breed of philanthropist who loves funding fundraising.
10:45 – 11:15	Coffee break
11:15 – 12:15	Crisis or Opportunity? Identifying the best strategies for fundraisers during these difficult times. - John Kelly, Brakeley - Alan Clayton, The Good Agency
12:15 – 13:00	The Advisor Perspective Are wealthy clients cutting back on their philanthropic and charitable commitments? - Discussion Panel