 | ||
|
Major Gift Fundraising tends to be synonymous with capital campaigns in the minds of many fundraising professionals. However, big gifts can be obtained in other fundraising contexts, including annual campaigns, specific projects and planned giving (legacies). Brakeley was a significant force in developing the concept of Major Gift Fundraising Campaigns. We offer a complete service in Major Gift campaign planning. This includes: 1. Prospect identification 2. Prospect research and qualification 3. Approach strategy 4. Cultivation planning 5. Solicitation planning 6. Gift closure 7. Donor stewardship and recognition |
||
