|
Brakeley consultants bring many years of institutional and consulting experience to your organisation to help you solve problems, identify better strategies, improve the quality of your team, implement better internal operational protocols and coach your leadership in the sometimes uncomfortable role they play in cultivating donors and soliciting gifts.
FUNDRAISING TRAINING PROGRAMME
Building
Capacity
This programme is intended to address the basics of fundraising on a practical, strategic and tactical level and can be tailored for trustees, other volunteers, staff members and/or donors.
Modules can be taken separately or as a complete full-time course.
Module 1. The Case for Support
- how to make and write a case for funding
- how to distinguish it from other organisations that
are seeking support
- how to address the public relations, profile and
branding issues essential to successful fundraising,
- how to articulate your financial needs in a persuasive
manner
Module
2. Prospect Identification
how to undertake effective research into prospective
donors data mining and general wealth identification -
locally, regionally and nationally ensuring that every relevant department knows how to
get to the individuals, trusts, companies and governmental organisations with
the capacity, willingness and opportunity to give to its needs and support its
agenda
Module
3. Donor Cultivation
how to identify new friends and build relationships
that will result in future new donors the established techniques and programmes needed to
build up and develop a wide network of relationships that will lead to gifts
Module
4. Developing
Fundraising Leadership
how to use the volunteer leadership support you have
and to recruit new and effective volunteer leadership to go out and secure
major gifts how to ensure that your trustees understand the
roles they can play in supporting fundraising how to create a culture of engagement that makes
donors into volunteers and then repeat donors.
Module
5. Asking for Gifts Training
how to solicit different types of gifts from
different types of prospective donor who should do this and when how simple techniques (using role play) can make the
whole process more effective and less intimidating to the newcomer what are the key differences in approaches to
individuals, trusts and to companies
Module
6. How to set up a fundraising
function
what you need in terms of management systems,
technology, knowledge of tax efficient giving, and methods or tracking and
reporting on your progress, in order to make your operation cost effective how to set up operational protocols what is a suitable organisational structure for the
scope of your ambitions
|
|
