Brakeley - Fundraising & Management Consultants

  Major Gift Fundraising

  Capital Campaign
  Planning & Management

  Audits, Feasibility
  Planning Studies

Training & Executive
Coaching

Strategic Planning

  Communication   Strategies

  Information Technology

  Prospect Research   Services

  International Fundraising

  Annual Campaigns &
  Planned Giving

  Board Development &
  Governance

  Executive Search

  Alumni, Constituency &
  Public Relations

  Wealth Screening


	Brakeley consultants bring many years of institutional and consulting experience to your organisation to help you solve problems, identify better strategies, improve the quality of your team, implement better internal operational protocols and coach your leadership in the sometimes uncomfortable role they play in cultivating donors and soliciting gifts. FUNDRAISING TRAINING PROGRAMME Building Capacity and Increasing Philanthropic Investment This programme is intended to address the basics of fundraising on a practical, strategic and tactical level and can be tailored for trustees, other volunteers, staff members and/or donors. Modules can be taken separately or as a complete full-time course. Module 1. The Case for Support Putting forward the arguments needed to get support for your organisation: how to make and write a case for funding (and particularly endowment funding) how to distinguish it from other organisations that are seeking support how to address the public relations, profile and branding issues essential to successful fundraising how to articulate your financial needs in a persuasive manner Module 2. Prospect Identification Identifying your potential donors: how to undertake effective research into prospective donors data mining and general wealth identification - locally, regionally and nationally ensuring that every relevant department knows how to get to the individuals, trusts, companies and governmental organisations with the capacity, willingness and opportunity to give to its needs and support its agenda Module 3. Donor Cultivation Cultivating the friends of your foundation: how to identify new friends and build relationships that will result in future new donors the established techniques and programmes needed to build up and develop a wide network of relationships that will lead to gifts Module 4. Leadership Developing Fundraising Leadership: how to use the volunteer leadership support you have and to recruit new and effective volunteer leadership to go out and secure major gifts how to ensure that your trustees understand the roles they can play in supporting fundraising how to create a culture of engagement that makes donors into volunteers and then repeat donors. Module 5. Asking for Gifts Asking for gifts: how to solicit different types of gifts from different types of prospective donors who should do this and when how simple techniques (using role play) can make the whole process more effective and less intimidating to the newcomer what are the key differences in approaches to individuals, trusts and to companies Module 6. Fundraising Infrastructure How to set up a fundraising function: what you need in terms of management systems, technology, knowledge of tax efficient giving, and methods or tracking and reporting on your progress, in order to make your operation cost effective how to set up operational protocols what is a suitable organisational structure for the scope of your ambitions Executive coaching One-on-one consultations are offered for senior executives and volunteers to better prepare them for leadership and the philanthropic ask.